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Top down. Hair flowing in the wind. Perfection. (Give or take the inevitable sunburn, or frankly burnt A$$ cheeks…only me?)

There are few pieces of Americana quite as classic as a convertible, but that hasn’t saved them from falling down the auto sales charts:

In 2004, Americans bought ~315k convertibles.

In 2010, that number was down to ~140k.

Between March 2023 and February 2024, it plunged to ~70k.

Convertibles are an endangered species, along with the American ethos they exemplified. The most coveted vehicles today are SUVs; auto consumers say they care more about technology than emotional attachments. (What do you think?)

I can’t picture nothing sexier than some windblown hair, glistened, sun-kissed skin and some killer shades to pull up to a hot meeting for! (Again…only me?)

We’re losing an intrepid, carefree version of the American Dream to something climate-controlled and closed off to the world. And we might never get it back.

So what are you going to do about it?

Maybe you never pictured yourself as the convertible type…do you now?

But what if you transposed this to anything else you covet? or enjoy doing?

Don’t let the rest of the world tell you what you can and can’t do. What you should or shouldn’t be doing? How you should do this or that.


Step One: Create non-negotiables in your life.

Step Two: Get clear on your Purpose, Goals & Actionables.

Step Three: Develop a Road-Map that has action steps and procedures to get you there!

Don’t get caught driving a Pinto when you should be in a sexy Aston Martin rockin those shades and getting more looks than the NY Stock Exchange.

Do me a favor and send me your list of Non-negotiables when you have those done!


Dr. Julie